Melanoma, the deadliest form of skin cancer, is the most common cancer of young women and the second most common cancer in high school students. Indoor tanning is the cause of 76 percent of the cases of melanoma for patients under age 30.
Faith Regional, the Nebraska Cancer Coalition (NC2), area dermatologists and other community organizations are working together to spread the message about the dangers of indoor tanning, with the goal of reducing the number of young women who tan indoors, through a social marketing campaign that focuses on educating Nebraska high school students ages 18 and under, and their parents, on the dangers of indoor tanning and its link to the deadly cancer, melanoma.
“Melanoma is the most fatal form of skin cancer when it spreads,” said Dr. Rabi Fahed, a Medical Oncologist at the Faith Regional Carson Cancer Center.
“Unfortunately, outcomes can be grim despite progress made with new therapies. This disproportionately affects a younger age group of patients and to date, options remain limited. The main remedy is prevention and early screening.”
The campaign website, www.thebedisdead.org, features stories as well as facts and resources about this deadly cancer. While on the website, visitors are encouraged to take a pledge not to tan indoors. Taking the pledge shows their commitment to protecting their skin, with a goal to inspire others to do the same.
After taking the pledge, Nebraska students ages 13 – 18 are invited to enter #thebedisdead contest by posting a “selfie” photo to their Instagram or Twitter account, sharing why they choose not to tan indoors, using the hashtag #thebedisdead. The winner, selected by NC2 in June, will win a $1,000 cash prize.
Take the Pledge!
For more information on the campaign Find Faith Regional on Facebook at www.facebook.com/faithregional or visit www.thebedisdead.org
Related Services: Cancer
The Nebraska Cancer Coalition (NC2) is a statewide partnership of 350 individuals representing 200 public and private organizations. Our partners work together to prevent and control cancer and its economic and psychosocial effects on our families, friends and communities. NC2 works toward implementing the goals and objectives outlined in the Nebraska State Cancer Plan.